Testimonial – Migdal

Migdal is the leading insurance and finance group in Israel. The Migdal Group benefits its clients with more than 77 years of experience, a wide range of insurance and pension products, as well as financial assets management services. The Migdal Group and its subsidiaries serve over 1.7 million private and commercial clients.

Migdal Website

Carmelon’s activity

Carmelon offers the Migdal Group CRO, Web Analytics, SEO and PPC services.

Activity results:

  • A 19% increase in the non-branded organic traffic to the website, and an improvement in regard to keywords to entice organic traffic.
  • Creation of a reporting and tracking system via Google Analytics for all of the Group’s websites including the transaction website, the commercial website and the mobile applications.
  • A decrease in the cost of purchasing leads using smart advertising management via Google Adwords.


Toni Cohen, VP Marketing & Business Development at Migdal Group states:

“We have been working closely with the Carmelon team for over 3 years, and receive dedicated and professional services.  Results can be seen in the significant increase of the organic traffic to the website, and in the number of online transactions which continues to rise every year.”