Digital Marketing Articles

We’re happy to share our professional knowledge, and enrich you with a variety of articles on digital marketing, professional website promotion, conversion rate improvement, search engine compatibility, mobile marketing and numerous professional issues related to digital marketing.

Amazon: Best in Class Case Study

Amazon might be the number 1 disruptor of the last decade, re-inventing industries through ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries

Read more about Amazon: Best in Class Case Study >

Financial Services - Digital Trends & Innovations

Financial services continue to experience disruption: fintech start-ups create new consumer expectations, and traditional competitors turn to technologies such as mobile, artificial intelligence and IoT, to respond to these needs and provide a quick, convenient and personalized service.

Read more about Financial Services - Digital Trends & Innovations >

Social Media Trends and Innovations 2017

In 2016, the social media sphere experienced vast changes as a result of consumer trends (including mobile, video) as well as changes in the competitive environment, especially in regards to chat apps. Marketers are faced with a variety of tools and tactics to approach the enormous crowd of social media users, but in order to do that well, they need to understand the different behaviors and motivations across platforms. We expect companies to adopt a "social core" in the future.

Read more about Social Media Trends and Innovations 2017 >

Online Reviews - Trends, Innovations & Strategy 2017

Customers are increasingly examining online reviews as part of their path to purchase. The integration of reviews into a wide variety of digital platforms today, makes it critical for companies to design a strategy for encouraging customers to leave reviews, and for responding to reviews.

Read more about Online Reviews - Trends, Innovations & Strategy 2017 >

Hotels & Travel Digital Marketing Trends 2017

The travel industry continues to experience changes, stemming from travelers' interest in a more authentic travel experience, comfortable prices and convenience - as well as from technologies which enable companies to respond to these needs. Competitors in the market - including hotels, OTAs, apartment rentals, aggregators and search engines - turn to digital to enhance their offering before, during and after the traveler's journey.

Read more about Hotels & Travel Digital Marketing Trends 2017 >

Booking.com: Best in Class Case Study

A case study on the world's leading Online Travel Agency (OTA), Booking.com, a digital brand which succeeds in maintaining leadership through adapting its strategy to the market and competition, using personalisation, mobile focus, brand building, segmentation, service and UX, loyalty plans and collaborations with its partners.

Read more about Booking.com: Best in Class Case Study >

Digital Marketing Trends 2016

In 2017 we expect to see more personalization, real-time and immediacy in marketing, as well as channel integration and rise in video. New applications of familiar technologies will lead to hyper-personalisation.

Read more about Digital Marketing Trends 2016 >

Keyword Research in Global SEO - Best Practice of Targeting International Audience

In Global SEO the corner stone and foundation of all work is an in-deep keyword research. Reaching out to international audience will only be effectively when doing a proper keyword research from scratch! And like in every keyword research, the first step is to define correctly who is the target audience while considering various variables which will affect the way the target audience search online.

Read more about Keyword Research in Global SEO - Best Practice of Targeting International Audience >

Mobile Trends & Innovations 2016

Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.

Read more about Mobile Trends & Innovations >

Digital Self Service - Trends & Innovations 2016

Self service enables customers to save time, while enabling organizations to save money, as long as it is executed properly. Adoption of new technology may contribute to overall customer satisfaction, as well as to leaner operations.

Read more about Digital Self Service - Trends & Innovations 2016 >

E-Commerce 2016 - Trends and Innovations

Direct to consumer is a major growth platform for any brand and retailer today. With the rise in e-commerce, companies are offering innovative solutions to help shoppers enjoy a less costly, more convenient, and most of all more satisfying shopping experience.

Read more about E-Commerce 2016 - Trends and Innovations >

B2B Digital Marketing Trends

B2B marketers around the world are searching for ways to leverage digital marketing, to reach decision makers more efficiently. We’ve researched the trends and innovations in the industry, to see where B2B marketing is headed.

Read more about B2B Digital Marketing Trends >

Financial Services Digital Disruption – Trends & Innovations

In the last few years, the financial services industry has undergone a digital evolution. Now, it is time for a digital revolution, due to growing disruptive "Fintech" start ups and their innovative models.

Read more about Financial Services Digital Disruption – Trends & Innovations >

Social Media Trends & Innovations

Social Media is being integrated into every aspect of the consumer journey including pre-purchase research, the actual purchase, post-sale and loyalty. This research examines trends and innovations in social media, and provides case studies demonstrating the leveraging of the different social platforms.

Read more about Social Media Trends & Innovations >

Airbnb and the Hotel Industry

The hotel industry is undergoing another disruption: the "collaboration economy" and its poster child Airbnb give rise to a variety of apartment rentals, offered to consumers for more affordable prices. Hotels respond to this trend by sharpening their strategy and their differentiation compared to the new competition.

Read more about Airbnb and the Hotel Industry >

Hotel digital marketing trends - October 2015

The hotel and travel industry has become more consumer-centric than ever. As a result, the main consumer trends of convenience, personalization, social and better value for money, are met with innovative solutions which are tailored to each stage of the consumer's journey. The rise in mobile technology penetration, along with a higher utilization of "big data", assist competitors in responding to these trends.

Read more about Hotel digital marketing trends >

Digital Marketing Trends

To understand and benefit from the opportunities in digital marketing, we should always focus our attention on the one most important element of digital marketing: the consumer value. The key for consumer benefit optimization is to offer the most compelling, relevant offers, which are helpful to the consumer, and fit the consumer’s purchase journey in terms of time, place and channel. The “degree of relevancy” is the scale which we believe would determine the success of any digital marketing tactic.

Read more about Digital Marketing Trends >

The “Internet of Things” - Trends and Innovations

The Internet of Things concerns the potential connectivity of every aspect of our lives, in order to offer a more convenient, personal, economical and energy efficient experience among other benefits. In order to really make IoT part of our daily lives, companies need to make sure that security, price and compatibility issues are properly addressed.

Read more about The “Internet of Things” >

Online Reviews and Reputation Management

The shopper's path to purchase is heavily dependent on recommendations from other consumers. Companies have no option but to embrace that reality, and some companies are leveraging consumer online reviews through incorporating them on their websites, encouraging consumers to write them, and responding to both negative and positive feedbacks. Companies are advised to develop a reputation management strategy, due to the importance of online reputation.

Read more about Online Reviews and Reputation Management >

Inbound Marketing Trends & Best Practices

The new consumers have access to information all the time, and their rate of response to outbound / push marketing tactics is falling consistently. Inbound / content marketing on the other hand, is based on the notion that if we build content that is relevant and engaging for the customer – then the customer will come, whenever he/she needs our products and services the most.

Read more about Inbound Marketing Trends & Best Practices >

2014 Mobile Trends and Innovations

Marketers and service providers all over the world are searching for ways to enjoy the great potential of mobile devices, which the consumers are now using all across the path to purchase; however in order to do so, companies must first understand what kind of added value do consumers expect from these devices, and what are the trends affecting the future of mobile

Read more about 2014 Mobile Trends and Innovations >

Digital Self Service Trends & Innovation

Self Service models have already radically transformed various industries, as companies stand to benefit from substantial cost-cutting, increased efficiency and customer satisfaction. However, if not executed properly, self service strategy might result in increased expanses and customer frustration. Therefore, it is crucial to develop a customer-centric self service which takes into account best execution practices.

Read more about Digital Self Service Trends & Innovation >

E-Commerce Trends and Innovations

The electronic commerce world is developing immensely, presenting a huge opportunity for manufacturers and retailers to reach more consumers through value offering that can be tailored almost immediately according to the shopper's responses. To exploit this opportunity, retailers must think outside the box and rethink retail, utilizing the vast capabilities offered by digital tools while keeping a fierce consumer and shopper-focused strategy.

Read more about E-Commerce Trends and Innovations >

2014 Digital-Inspired Trends in the Financial Services Industry: Banks, Card & Payment Companies, Insurance and Comparison Aggregators

Like most industries today, the financial services industry is utilizing new technologies and channels, in order to become more efficient, more reliant, more convenient and above all – simpler. Established financial brands have to adopt more of a "start-up" thinking, if they want to be able to respond to the new consumers' needs for convenience, simplicity and 2-way communications, without being left behind.

Read more about Digital-Inspired Trends in the Financial Services Industry >

Trends in the Hotel & Travel Booking Industry

The travel booking world has been undergoing a major transformation, due to the technological advancements and digital tools. Whether it is an OTA, a metasearch site, a hotel website or any other kind of competitor - travel consumers want a personalized, convenient experience. They want to be inspired and empowered.

Read more about Trends in the Hotel & Travel Booking Industry >

A/B test case study - Arenaturist booking engine layout

This article focuses on the A/B testing case study that done for the booking engine layout of Arenaturist websites. The article demonstrates the great value that A/B testing can give the site owners when deciding which elements should be used and presents the results and conversion rates of each of the options that were tested.

Read more about Arenaturist A/B test case study >

Campaign Tracking: Using Google URL Builder Tool

This article focuses on the importance of link tagging within campaigns in Google Analytic using the URL Builder Tool in order that campaign will be recognized and thus we can have different data about the campaign

Read more about Using Google URL Builder Tool >

Adapting Websites to Mobile Platforms

This guide explores the characteristics and implementation of websites adapted to mobile platforms. It evaluates general strategic principles, some of which have been applied by large international companies, and some specific to international automotive companies.

Read more about Adapting Websites to Mobile >

Content marking for Google: Using Data Highlighter

The purpose of this document is to explore the Data Highlighter and to serve as a step by step manual for usage of this tool. This guide was created for the content team of websites, with the intention of releasing the content team (and the site) of the need to employ professional programmers to apply code markup.

Read more about Using Data Highlighter >

Google+: Local pages Service

Google plus local is a free service created to drive businesses to open a page on the Goggle plus network while supplying verified details about their location, thus promoting the business on the Google+ social network and in search engines, but most of all- in location driven searches.

Read more about Google+: Local pages >

PDF Files: SEO and Accessibility

How to set PDF files on the site so that they are adapted and better accessible search engine - click here for more information and to read the article

Read more about PDF Files:SEO and Accessibility >