Bread Crumbs

Bread Crumbs, or BC, are navigational symbols represented by an arrow icon which enables both search engines and website visitors to understand the relationship and the hierarchical structure between related and nested web pages. Usually, the hierarchical navigation begins from the homepage, and continues onto the page on which the user is currently on (in other words, to the page level). The bread crumbs are consistent with the page’s URL hierarchy.

An example of bread crumb navigation:

Homepage > Glossary – Digital Marketing > Bread Crumb Navigation

Additional Terms:

Google’s Penguin Update
WordPress
Usability
Organic Search Results
Link Building
Landing Page
Google Dance
Indexing
Email Lists
Duplicate Content
Domain
Canonical URL
Blog
Banners
Algorithm
Accessibility
Conversion Rate
Satellite Websites
Bid
Joomla
Google’s Knowledge Graph
Drupal
Link Exchange
Long tail
Google Webmaster Tools
Lead
Magento
Keywords
Mini Site
Search Engine
CMS
Site Map
Player Embed
Google Panda Update
YouTube Channel
Contextual Advertising
Open Source
Google’s Search Engine Robot
Meta Tags
Affiliate Program
CPA - Cost Per Action
CPL - Cost Per Lead
Friendly URL
GDN – Google Display Network
Page Rank
Remarketing
ROI – Return on Investment
RSS (Really Simple Syndication)
SEM-Search Engine Marketing
XML–Extensible Markup Language