Contextual Advertising

Contextual advertising, also known as dependent advertising, serves ads in a way relevant to users by making the connection between the individual viewing a web page and their browsing history, online characteristics or assumed areas of interest. Once an individual is identified online, a connection based on criteria such as age, gender, geographic location begins to filter advertising content fed to that person. If the data is available from cookies on the user’s computer, for example, feeds will be related to their purchasing habits. The advertising is highly targeted, thus effectively increasing the chance to turn users who are exposed to favorite products into customers. There are a variety of options for contextual advertising, and one of the most common is serving appropriate ads using Google Adwords. The predetermined ad appears on Google’s search engine results page and in other content websites, including YouTube.

Additional Terms:

Google’s Penguin Update
WordPress
Usability
Organic Search Results
Link Building
Landing Page
Google Dance
Indexing
Email Lists
Duplicate Content
Domain
Canonical URL
Blog
Banners
Algorithm
Accessibility
Conversion Rate
Satellite Websites
Bid
Joomla
Google’s Knowledge Graph
Drupal
Link Exchange
Long tail
Google Webmaster Tools
Lead
Magento
Keywords
Mini Site
Search Engine
CMS
Site Map
Player Embed
Bread Crumbs
Google Panda Update
YouTube Channel
Open Source
Google’s Search Engine Robot
Meta Tags
Affiliate Program
CPA - Cost Per Action
CPL - Cost Per Lead
Friendly URL
GDN – Google Display Network
Page Rank
Remarketing
ROI – Return on Investment
RSS (Really Simple Syndication)
SEM-Search Engine Marketing
XML–Extensible Markup Language