CPL – Cost Per Lead
Cost per Lead (CPL) is a term that describes a payment for a lead, in campaigns in which the user takes a certain action in an advertiser’s website or portal. One of the common actions carried out by users is clicking, and then filling out a form on an advertising company’s website specifically designed for the ad campaign’s goals. Each referral that is received from the form is called a lead, and that lead will be followed up with additional contacts with the objective of turning the lead into a paying customer.
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Success Stories
Testimonial - ArenaTurist
23% revenue increase from FIT orders made via the company websites, and there was a 65% revenue increase solely from organic searches.
Testimonial-ArenaTurist >
Testimonial - OnLife
An annual growth of over 100% in the organic traffic to the portal.
OnLife - Testimonial >
