CPL – Cost Per Lead

Cost per Lead (CPL) is a term that describes a payment for a lead, in campaigns in which the user takes a certain action in an advertiser’s website or portal. One of the common actions carried out by users is clicking, and then filling out a form on an advertising company’s website specifically designed for the ad campaign’s goals. Each referral that is received from the form is called a lead, and that lead will be followed up with additional contacts with the objective of turning the lead into a paying customer.

Additional Terms:

Google’s Penguin Update
WordPress
Usability
Organic Search Results
Link Building
Landing Page
Google Dance
Indexing
Email Lists
Duplicate Content
Domain
Canonical URL
Blog
Banners
Algorithm
Accessibility
Conversion Rate
Satellite Websites
Bid
Joomla
Google’s Knowledge Graph
Drupal
Link Exchange
Long tail
Google Webmaster Tools
Lead
Magento
Keywords
Mini Site
Search Engine
CMS
Site Map
Player Embed
Bread Crumbs
Google Panda Update
YouTube Channel
Contextual Advertising
Open Source
Google’s Search Engine Robot
Meta Tags
Affiliate Program
CPA - Cost Per Action
Friendly URL
GDN – Google Display Network
Page Rank
Remarketing
ROI – Return on Investment
RSS (Really Simple Syndication)
SEM-Search Engine Marketing
XML–Extensible Markup Language