Friendly URL

One of the most important actions in organic web promotion is creating a Friendly URL, which usually consists of a domain name, followed by a slash (/), followed by the name of the page. A Friendly URL contributes to a higher ranking in the search engines, and helps users find the specific website or page they desire. For the most part, it’s common for the URL to be made up of keywords that appear in the navigation buttons, as well as in the ‘Title’ and ‘H1’. For example – http://www.carmelon.com/glossary/ – will bring the user directly to the website’s glossary page as defined by the refinement “…/glossary/”.  Furthermore, it’s recommended to develop the URL language according to a website’s hierarchy and matching the pages’ importance.

Additional Terms:

Google’s Penguin Update
WordPress
Usability
Organic Search Results
Link Building
Landing Page
Google Dance
Indexing
Email Lists
Duplicate Content
Domain
Canonical URL
Blog
Banners
Algorithm
Accessibility
Conversion Rate
Satellite Websites
Bid
Joomla
Google’s Knowledge Graph
Drupal
Link Exchange
Long tail
Google Webmaster Tools
Lead
Magento
Keywords
Mini Site
Search Engine
CMS
Site Map
Player Embed
Bread Crumbs
Google Panda Update
YouTube Channel
Contextual Advertising
Open Source
Google’s Search Engine Robot
Meta Tags
Affiliate Program
CPA - Cost Per Action
CPL - Cost Per Lead
GDN – Google Display Network
Page Rank
Remarketing
ROI – Return on Investment
RSS (Really Simple Syndication)
SEM-Search Engine Marketing
XML–Extensible Markup Language