Keywords

Keywords or Keyphrases are the words and phrases that users enter when using a search engine in order to find relevant content and information. The process in which the keyword and keyphrases are chosen is critical in both paid and organic search engine promotion. Using dedicated tools, website promoters look for the most relevant keywords that will direct a searcher to their website, and integrate them within the website’s content. These keywords are repeated when distributing articles with links, when preparing landing pages, when choosing banners, and when utilizing other online marketing and advertising methods.

Additional Terms:

Google’s Penguin Update
WordPress
Usability
Organic Search Results
Link Building
Landing Page
Google Dance
Indexing
Email Lists
Duplicate Content
Domain
Canonical URL
Blog
Banners
Algorithm
Accessibility
Conversion Rate
Satellite Websites
Bid
Joomla
Google’s Knowledge Graph
Drupal
Link Exchange
Long tail
Google Webmaster Tools
Lead
Magento
Mini Site
Search Engine
CMS
Site Map
Player Embed
Bread Crumbs
Google Panda Update
YouTube Channel
Contextual Advertising
Open Source
Google’s Search Engine Robot
Meta Tags
Affiliate Program
CPA - Cost Per Action
CPL - Cost Per Lead
Friendly URL
GDN – Google Display Network
Page Rank
Remarketing
ROI – Return on Investment
RSS (Really Simple Syndication)
SEM-Search Engine Marketing
XML–Extensible Markup Language