Open Source

Open source describes software for which the source code is open, unlocked and accessible to anyone.  Open Source encourages programmers to add customized modifications according to the needs of the developer, the website owner or the website development company. It’s possible to develop websites with an open source content management system (CMS), and thus adapt the website’s structure to the client’s requirements. In addition, various studies show that distributing open source software allows the business owner to create even more multiples of links to his website, enjoying a superior amount of traffic as well as more extensive exposure.

Additional Terms:

Google’s Penguin Update
WordPress
Usability
Organic Search Results
Link Building
Landing Page
Google Dance
Indexing
Email Lists
Duplicate Content
Domain
Canonical URL
Blog
Banners
Algorithm
Accessibility
Conversion Rate
Satellite Websites
Bid
Joomla
Google’s Knowledge Graph
Drupal
Link Exchange
Long tail
Google Webmaster Tools
Lead
Magento
Keywords
Mini Site
Search Engine
CMS
Site Map
Player Embed
Bread Crumbs
Google Panda Update
YouTube Channel
Contextual Advertising
Google’s Search Engine Robot
Meta Tags
Affiliate Program
CPA - Cost Per Action
CPL - Cost Per Lead
Friendly URL
GDN – Google Display Network
Page Rank
Remarketing
ROI – Return on Investment
RSS (Really Simple Syndication)
SEM-Search Engine Marketing
XML–Extensible Markup Language