Remarketing

Google’s advertising platform ‘Adwords’ offers advertisers a number of important features, including the Remarketing tool, which allows advertisers to monitor users who visited their website, viewed a specific item, and then link them after they leave the site.  Remarketing will continue to advertise the same product to the user on other websites in which they visit thereafter. The Remarketing tool therefore allows multiple exposures to the product in which the user expressed interest; showing an original offering on the advertiser’s website, then consequently serving the same (or similar ads) on subsequent websites in which the user visits. This increases the exposure to the product as well as the chance of enticing the potential customer to finally click on it, thereby returning him or her back to the advertiser’s original website for an action.

Additional Terms:

Google’s Penguin Update
WordPress
Usability
Organic Search Results
Link Building
Landing Page
Google Dance
Indexing
Email Lists
Duplicate Content
Domain
Canonical URL
Blog
Banners
Algorithm
Accessibility
Conversion Rate
Satellite Websites
Bid
Joomla
Google’s Knowledge Graph
Drupal
Link Exchange
Long tail
Google Webmaster Tools
Lead
Magento
Keywords
Mini Site
Search Engine
CMS
Site Map
Player Embed
Bread Crumbs
Google Panda Update
YouTube Channel
Contextual Advertising
Open Source
Google’s Search Engine Robot
Meta Tags
Affiliate Program
CPA - Cost Per Action
CPL - Cost Per Lead
Friendly URL
GDN – Google Display Network
Page Rank
ROI – Return on Investment
RSS (Really Simple Syndication)
SEM-Search Engine Marketing
XML–Extensible Markup Language