+242% Increasing in Total Direct Bookings Revenue 2019 vs 2018.
The Leonardo Hotels & Resorts Mediterranean, is managed by Fattal Hotels Cyprus Ltd. The mother company is Fattal Chain of hotels, having over 200 hotels in 13 countries in Israel and Europe. The Leonardo Mediterranean Hotels and Resorts Brand is successfully operating and managing 4 resorts in Cyprus and one in Rhodes – Greece and we are proud to inform you that we know the way; we offer you the authentic local experience and also guarantee you of our consistent high standards in facilities and services.
We managed to launch a brand- 2 new websites :Leonardo Hotels Cyprus & Leonardo Hotels Grece in 7 languages – English, German, Russian, Polish, and Hebrew, French & Italian – in less than three months. It was a massive team effort that involved an all-hands-on-deck approach.
The project merged multiple mini-sites into one domain featuring Leonardo Plaza Cypria Maris, Leonardo Laura, and Sentido Cypria Bay by Leonardo Hotels – all properties in Paphos.
We planned everything in detail, from the wireframes that defined the best UX of the site, to the comprehensive SEO plan that addressed all the aspects of the URL structure, long-tail keywords, page tags, meta tags, and content strategy.
Our team of seasoned, native writers delivered destination-specific content based on a clear sitemap blueprint and a plan based on solid audience research. We built the content strategy around Paphos, the main destination, creating stellar city guides full of information usually not available on other travel sites and publications.
Besides providing search engine optimized, quality content in all languages, we also defined metasearch and PPC campaigns to increase organic traffic and to attract more direct bookings. Our metasearch advertising campaigns currently produce more than 10% of all direct sales for Leonardo Hotels Cyprus.
The results of these digital marketing activities are coming in and we will update this page to reflect our success.
The activity resulted in an increase of +222% Organic Transactions, +137% Organic Traffic, +259% Paid Media Transactions, increase of +35% of the website conversion rate and +242% increasing in Total Direct Bookings Revenue 2019 vs 2018.