75% Of the total Bookins are Direct Bookings in 2020
Master Collections by Leonardo Hotels presents a fresh new approach to premium accommodation: Book a serviced apartment, stay like a hotel guest!. Master centrally-located serviced apartments include deluxe hotel-style amenities plus all the comforts of home. Born out of a passion for travel and travelers, Master Collections is geared toward all those who love to immerse themselves in every location they visit. The Guests truly can feel like a local, as the “Masters” introduce you to all the secrets of the city.
We are working with Master Collections since the launch in 2018, leading and managing the digital activity 360° from A to Z including : creation of the websites, content creation & Writing, SEO, ppc, Facebook, Instagram and more. Our Goal was to create direct Digital platform for Master.
Direct Bookings revenue share in Q1 2021 was 75% with Very high occupancy,
OTA Bookings share was only +25% dure to Strong Direct Digital Platform.
+96% increasing in SEO traffic in 2020 v. 2019.
+ 32% Increasing in the websites revenue in 2020 V. 2019.