SEAT Success Story

+68% Increasing in website conversion rate 2017 vs 2016

SEAT is a Spanish automobile brand founded in 1950 by the Instituto Nacional de Industria and owned by the German Volkswagen Group since  1986. In Israel, Seat is represented by the official local importer Champion Motors.

In 2017, we were retained by Champion Motors to optimize the Israel ccTLD website for SEAT. We planned everything in detail, researching the most profitable keyword phrases and building the SEO architecture of the site based on the most relevant local searches. We designed the wireframes and sat down with our client to refine every aspect of the design until we perfected the UX for maximum conversions.

We enhanced the visibility of the Hebrew SEAT business site with augmented content that consistently drives quality, niche traffic, improving both desktop traffic, as well as mobile traffic, all from search engines, and all poised to deliver long-term results.

The activity resulted in an increase of +85% Organic Goals, +13% Organic Traffic,
+63% Organic conversion rate and +68% website conversion rate 2017 vs 2016.

Jacky Har Tzion, Head of Digital Champion Motors:

"We are working with Carmelon Digital team since 2016, We are very happy with the high level of service and the proactive approach. We have excellent collaboration and increases the Goals and the digital performance of our digital assets."

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