Establishing a successful website – one that is well built and designed, and has attractive content – is the foundation of your online presence. But from the moment the website is active, how would you know what goes on inside it? Who visits it? Where do they originate from? What attracted them to the website in the first place and what actions have they taken?
We’re here to give you accurate and detailed answers to all of the above. We will guide you, based on the current activity in your website, on how to make the most out of what you have in order to improve your website and achieve your goals.
Our experienced analysts are Google Analytics certified specialist, and have vast expertise in analyzing with Web Analytics, as well as other systems. These include analytical tools such as Webtrends, Google Analytics, Omniture, Clicktracks, ClickTale, Crazy Egg and more.
Using continuous Google Analytics monitoring, data tracking and meticulous analysis, our analysts will help you understand what data your site collects, why it is important, what content should be improved within your website, which content should be emphasized and better exposed and which pages you should eliminate, which button to change, in what external website you should advertise to increase your conversion rates and more. All of our recommendations or efforts on your behalf are based on accurate data that your site collects, filtered via Google Analytics and is grounded on repeated re-assessment as we optimize your website. Utilizing your own user activity, we reach for maximum efficiency and put in place processes to maintain it. These intelligent processes will minimize the required investment on your part, and will produce better, quicker results.
Key services in the Web Analytics field
- Accompaniment in choosing Google Analytics or other web analytics systems, modifying if necessary to make it suitable for the client’s needs, planning capacity, dispersing coordinated tracking on any and all interrelated websites, and system implementation.
- Unique adaptations to the tracking system, including dispersion of the system across many domains, and generating a unique tracking code for the client.
- Consulting and collaborating in choosing and defining Goals and Events. Tracking specific and complex activities in the website, from a user merely clicking on a button all the way to complex, continuous actions across multiple pages (conversion funnel), in order to identify weaknesses and opportunities for improvement.
- Implementing an e-commerce module – translating the raw data to a secure process that produces language that is clear to the client, in other words – revenue.
- A/B testing – comparing and assessing different designs or texts one against the other, in order to undeniably identify which version is more effective.
- Producing reports and recording the website’s function and user activity, customizing reports, accessing and reading customized dashboards and more.
- Specifying and analyzing the traffic sources that reach the website, as well as identifying and sorting technical and demographic characteristics of the visitors.
- Creating different profiles to allow a clean point of view on distinctive elements within the website.
- Tracking campaigns – mailing, advertising, PPC and more, which will reveal where advertising budgets are best invested, and which investment choice will provide the greatest reward.
Web Analytics – more specifics
In order to improve a website’s functionality and achieve assigned goals, it’s critical to have accurate and detailed information regarding all activity relating to it. When you invest your most valuable time and money in making changes on your website, you want to make sure that you’re doing so based on facts and accurate data and not on estimations and guesswork.
To that end, there are analytics systems, some for free, like Google’s Google Analytics, and Bing Webmaster Tools. These programs provide website administrators with a wide range of accurate and reliable information on nearly every aspect regarding website activity. If in the past it was tough to obtain and segment information – now there is too much information, and the real challenge is deciphering it to extract the right conclusions. Google Analytics is one of the most robust and clear systems available for this job.
Therefore, it’s vital to know which web analytics system to choose, how to plan and spread the tracking codes correctly, and what to track – what actions to define, which traffic funnels are important, and what kind of visitors interest us.
Effective usage of analytics systems and correct analysis of the data provides valuable insights, such as identifying fault points which allowed a visitor to leave the website, understanding the target market, and which advertising campaign brought the most visitors to the website. One can even determine specifics, such as which design produced the most conversions, which content attracted and glued the most visitors and conversely, what made them abandon the website. Other questions such as which registration forms produced the most contacts and at what stage did the sales process became too cumbersome. Relevant questions can be designed, asked, answered and used to increase effectiveness of the site.
There are no shortcuts in this field. User activities and search engine algorithms change at a rapid pace, and in order to adapt the website to an evolving landscape, it’s necessary to track continuously, use accurate and full data, and execute correct responses carried out by professional analysts. Adaptation on a continuous basis results in a robust and profit making online presence.