Accessibility

Accessibility practices allow those with disabilities to enjoy using a website. Once the decision has been made to make the website accessible, the next step is to carry out technical adaptations by improving the website’s code and structure, and adapting content and design. For example, selecting an appropriate contrast between tones and colors, and utilizing large symbols instead of text and so forth.

A/B Testing

A/B testing is the practice in marketing research of testing multiple variations in a control scenario of a design, call to action (CTA), or phrase in order to see which one performs better in order to improve the effectiveness of the marketing strategy.
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Affiliate Program

An affiliate program is an arrangement whereby the user receives a certain commission on a defined action such as referring their own visitors to another website.
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Algorithm

An algorithm is a step-by-step, well-defined instruction set designed to process a calculated function.
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Alt attribute/ Alt tags

ALT Tags or Alt Attribute are HTML element used to describe website images and graphics by displaying text when moused-over.
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