Affiliate Program

An affiliate program is an arrangement whereby the user receives a certain commission on a defined action such as referring their own visitors to another website. This referral may qualify for a payment if certain criteria are met; If the referred user remains on a website for a longer than normal time, or follows through on a desired action, or makes a purchase, then that visit or transaction is recorded in order to credit the referring site.

When one joins an affiliate program, it may entail a membership fee, although there are programs which are free. Usually, the payment of any commission accrues over a period of two-three months so that the number of transactions can rise to an appropriate amount. Therefore, it’s important to understand the terms and conditions offered by the program and determine if it’s suitably rewarding; if it has the potential to produce income or if there is too much risk against a low earning potential.

A/B Testing

A/B testing is the practice in marketing research of testing multiple variations in a control scenario of a design, call to action (CTA), or phrase in order to see which one performs better in order to improve the effectiveness of the marketing strategy.
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Affiliate Program

An affiliate program is an arrangement whereby the user receives a certain commission on a defined action such as referring their own visitors to another website.
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Algorithm

An algorithm is a step-by-step, well-defined instruction set designed to process a calculated function.
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Alt attribute/ Alt tags

ALT Tags or Alt Attribute are HTML element used to describe website images and graphics by displaying text when moused-over.
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