Business to business Digital marketing (or as it is commonly known, B2B Digital marketing) means the sale of one business’s product or service to another business. B2B Digital marketing techniques rely on the same basic principles as consumer marketing (B2C), but are executed in a unique way.
While consumers choose products based on price but on popularity, status, and other reasons, B2B buyers make decisions mostly on price and profit potential.
B2B Digital marketing is largely carried out by companies that make products that consumers have no practical use for, and it is important for B2B Digital Marketing companies to understand their customers’ needs before implementing any marketing or advertising strategy and tactics.
