Business to customer digital marketing (B2C) refers to the tactics and best practices used to promote products and services among consumers and mostly for personal use. They also offer packaging options that are appropriate for individual consumption.
B2C digital marketing differs from B2B digital marketing in a number of ways, such as it often depends on campaigns’ abilities to affect clients’ emotional reactions, rather than solely demonstrating profit value. When consumers search for information about products related to their intended purchases, a website with strong search standing and social presence will be visited more frequently by them, and receive conversions much more frequently.
