An economics term, the word ‘bid’ is used to define a price quote for purchasing stocks or as a proposal for a tender. In the field of website promotion, this term is used for an early simulation of assessing the success of an online marketing campaign.
Website promoters and digital marketing executives use bid simulations to test strategies that will ultimately improve their campaign results. By reviewing outcomes and making educated projections, experts can adjust the campaign itself considering the data regarding clicks, costs, views, conversion rates on different keywords, and according to different budgets for every keyword.
