Bread Crumbs
Bread Crumbs, or BC, are navigational symbols represented by an arrow icon which enables both search engines and website visitors to understand the relationship and the hierarchical structure between related and nested web pages. Usually, the hierarchical navigation begins from the homepage, and continues onto the page on which the user is currently on (in other words, to the page level). The bread crumbs are consistent with the page’s URL hierarchy.
An example of bread crumb navigation:
Homepage > Glossary – Digital Marketing > Bread Crumb Navigation
Additional Terms:
Success Stories
Testimonial - Strauss Water
Strauss Water’s overall digital activities in regard to sales aspects have risen in double digits every year since 2011, and the development of the digital products and services (beginning mid 2013) have resulted in a sharp growth in overall website usage.
Strauss Water - Testimonial >
Testimonial - Jerusalem Bank
A 18% increase in the organic traffic reaching the website, within six months after launching the website, in comparison to the six month period immediately beforehand.
Jerusalem Bank - Testimonial >
