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Contextual Advertising

Contextual advertising, also known as dependent advertising, serves ads in a way relevant to users by making the connection between the individual viewing a web page and their browsing history, online characteristics or assumed areas of interest.

Once an individual is identified online, a connection based on criteria such as age, gender, geographic location begins to filter advertising content fed to that person. If the data is available from cookies on the user’s computer, for example, feeds will be related to their purchasing habits.

The advertising is highly targeted, thus effectively increasing the chance to turn users who are exposed to favorite products into customers. There are a variety of options for contextual advertising, and one of the most common is serving appropriate ads using Google Ads.

The predetermined ad appears on Google’s search engine results page and in other content websites, including YouTube.

Call To Action
A Call to Action (CTA) is an advertising and marketing concept, a way to persuade a person to ‘do something’, and perform a desired action. It is often the next step that the visitor could take toward the purchase of a product or service.
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Canonical URL
A canonical URL is designed to eliminate one of the most common problems that websites experience – duplicated content.
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CMS
A content management system (CMS) enables the website operator to update content, edit text, erase pages, and add images and other features to the website. The CMS allows anyone to easily manage their content or website using a comfortable, user-friendly interface.
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Content Marketing
Content marketing is marketing strategy approach of creating content that a target audience finds relevant and valuable and attracting existing and potential customers through content creation.
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Contextual Advertising
Contextual advertising, also known as dependent advertising, serves ads in a way relevant to users by making the connection between the individual viewing a web page and their browsing history, online characteristics or assumed areas of interest.
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Conversion Rate
Conversion rate defines the ratio between the overall numbers of visitors to a certain website compared to the number of website visitors that perform an action desired by the website operator.
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CPA – Cost Per Action
Cost per action, or cost per acquisition (CPA) is a professional term in the field of website promotion that describes managing a campaign whereby an advertiser will pay a commission on a purchase that has been made by a user, after clicking through to that advertiser’s website from a contracted referral site.
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CPC - Cost Paid per Click
The Cost Paid per Click (also referred to CPC, Pay Per Click, PPC or Paid Search Marketing) is the amount search engines charge advertisers.
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CPL – Cost Per Lead
Cost per Lead (CPL) is a term that describes a payment for a lead, in campaigns in which the user takes a certain action in an advertiser’s website or portal.
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CTR - click-through rate
click-through rate (CTR) (or click rate) is the average number of click per hundred ad impressions, expressed as a percentage (Represented as: total clicks / total impressions for a specific ad = CTR).
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