CPA – Cost Per Action
Cost per action, or cost per acquisition (CPA) is a professional term in the field of website promotion that describes managing a campaign whereby an advertiser will pay a commission on a purchase that has been made by a user, after clicking through to that advertiser’s website from a contracted referral site. The referral could have initiated from a website or through a mailing list, from which the user is referred to the commercial website.
Additional Terms:
Success Stories
Testimonial - Anglo-Saxon
A 20% increase in the organic traffic to the website and a 77% increase in the amount of leads and contacts made.
Testimonial - Anglo-Saxon >
Testimonial - ArenaTurist
23% revenue increase from FIT orders made via the company websites, and there was a 65% revenue increase solely from organic searches.
Testimonial-ArenaTurist >
