CPA – Cost Per Action
Cost per action, or cost per acquisition (CPA) is a professional term in the field of website promotion that describes managing a campaign whereby an advertiser will pay a commission on a purchase that has been made by a user, after clicking through to that advertiser’s website from a contracted referral site. The referral could have initiated from a website or through a mailing list, from which the user is referred to the commercial website.
Additional Terms:
Success Stories
Testimonial - Migdal
A 19% increase in the non-branded organic traffic to the website, and an improvement in regard to keywords to entice organic traffic.
Migdal - Testimonial >
Testimonial - OnLife
An annual growth of over 100% in the organic traffic to the portal.
OnLife - Testimonial >
