CPA – Cost Per Action
Cost per action, or cost per acquisition (CPA) is a professional term in the field of website promotion that describes managing a campaign whereby an advertiser will pay a commission on a purchase that has been made by a user, after clicking through to that advertiser’s website from a contracted referral site. The referral could have initiated from a website or through a mailing list, from which the user is referred to the commercial website.
Additional Terms:
Success Stories
Testimonial - Strauss Water
Strauss Water’s overall digital activities in regard to sales aspects have risen in double digits every year since 2011, and the development of the digital products and services (beginning mid 2013) have resulted in a sharp growth in overall website usage.
Strauss Water - Testimonial >
Testimonial - Migdal
A 19% increase in the non-branded organic traffic to the website, and an improvement in regard to keywords to entice organic traffic.
Migdal - Testimonial >
