An email list is a list of contacts and recipients through which a business can maintain contact with its customers, and send them newsletters and marketing material via email. Accurate, high-quality management of this list can increase the business’s revenue by reminding repeat customers of new products and special offers, while maintaining ongoing contact with customers.
New prospects are added to the list by online campaigns, where it’s customary to refer potential users to a dedicated landing page on which they leave their details in consideration of an attractive offer, ultimately creating a broader list for the business.
This proprietary list is used to send regular advertising material, allowing the business to enjoy the ever-growing sales and profits.
