Google Display Network is a powerful tool that enables advertisers to present a marketing message to a predefined target market, in response to predefined actions such as a selection of keywords or topics of interest, or triggered by qualifying responses within websites or specific pages that correlate with the campaign’s requirements.
Advertising via GDN is done by opening an account on Google’s Ads (Also known as Google Adwords), and following instructions to place an ad using targeting tools. It’s possible to reach more than 80% of online users and appear in leading websites such as Gmail, YouTube and others.