There are different keyword research options in the market, one of the most popular and free one is Google’s Keyword Planner, a tool that replaced Google Keyword Tool and changed the Google’s services use for keyword research. Keyword Planner is a part of the Google Ads platform (Previously called Google Adwords) and it’s mainly targeted towards to research keywords for PPC campaigns, but also can be used if without having active campaigns running on Ads.
Keywords Planner is a vital tool when performing keyword research for SEO. Google Ads identifies the number of searches for specific words or key phrases. Google automatically presets location and language for most relevant results in the keyword search. But it can be changed if it doesn’t apply to the research by expanding the Advances Search section, Negative Keywords and other filters.