Google Partner is Google’s platform for online marketing professionals and other online agencies who receive access to benefits such as live training & networking events and promotional offers, industry insights, extra support etc. Anyone can join Google Partners, but the program is designed to assist companies and web professionals who help advertisers with Ads (AdWords).
To become a certified partner, companies need to demonstrate an extensive Ads campaigns activity, help small- to medium-sized businesses grow as well as employ individuals who have passed the online Ads tests. Premier Google Partner title was added in 2016 to recognize the top performing agencies that meet additional certification and performance requirements. Only 3% of the Google Partner agencies are Google Premier Partners.