Google’s Penguin Update
Google Penguin is the algorithm that was added to the popular search engine in 2012. Google Penguin made things difficult for website promoters by changing the rules about search engine optimization (SEO). Before the algorithm was updated, website promoters would integrate as many keywords as they could and add internal links with more keywords, however, today any website must be promoted using new and advanced tools. The inverse rule also applies; too many keywords or links today could lead to a lower ranking in the search engines.