Keywords

Keywords or Keyphrases are the words and phrases that users enter when using a search engine in order to find relevant content and information. The process in which the keyword and keyphrases are chosen is critical in both paid and organic search engine promotion.

Using dedicated tools, website promoters look for the most relevant keywords that will direct a searcher to their website, and integrate them within the website’s content. These keywords are repeated when distributing articles with links, when preparing landing pages, when choosing banners, and when utilizing other online marketing and advertising methods.