Lead generation is the marketing method of receiving information for the purpose of expanding the scope of a business, increasing sales revenues by having potential customers inquiries, looking for a job or for new clients or conducting specialized research.
Leads can consist of contact information of individuals or companies that were interested in the company, service, brand etc. and usually signed up with their details. Lists of leads can also be gathered or filtered from targeted databases such Internet directories etc.
Lead generation is the first step of the sales process; both quality and quantity are important factors in order to make conversions with these leads.