Glossary

A/B testing is the practice in marketing research of testing multiple variations in a control scenario of a design, call to action (CTA), or phrase in order to see which one performs better in order to improve the effectiveness of the marketing strategy.

Accessibility practices allow those with disabilities to enjoy using a website.

An affiliate program is an arrangement whereby the user receives a certain commission on a defined action such as referring their own visitors to another website.

An algorithm is a step-by-step, well-defined instruction set designed to process a calculated function.

ALT Tags or Alt Attribute are HTML element used to describe website images and graphics by displaying text when moused-over.