Glossary

We’re happy to share our professional knowledge, and enrich you with a variety of articles on digital marketing, professional website promotion, conversion rate improvement, search engine compatibility, mobile marketing and numerous professional issues related to digital marketing.

Quality Score

Google Ads (Also known as Google AdWords) Quality Score (QS) is a grading system that helps google and Businesses to analyze the effectiveness of ads. The 1-10 scale of the Quality Score is influenced by: Expected click-through rate (CTR) and if people click the ad, Ad relevance which is a measure of how closely the ad relates to the targeted keywords, and the landing page experience.