Mobile-Friendly website

A mobile-friendly website is one that displays correctly on hand-held devices such as smartphones, iPads, and tablets. This means your website’s information (images, texts, videos, links) are easily and readily accessible across all different platforms. Mobile-friendly Design means that a website detects the screen size of the user and delivers the site’s content in an optimized way for that screen size. There are three elementary differences between the mobile experience and the desktop: space is at a minimum, attention is scarce, mobile users are very goal directed.

The key guideline for mobile friendly design is simplified and specialize, and should include these features: loads fast, easy to read, easy to navigate menus with limited space on mobile devices, minimal scrolling (also horizontally), avoids flash (Apple products do not support Flash). In April 2015, Google announced a new algorithm change called Mobilegeddon (Mobilepocalyse/ Mopocalypse) according to ‘Search Engine Land’.

It’s intended to give mobile friendly pages a higher ranking on searches, so it is crucial that your site is optimized for mobile users. The site display must be able to shrink down to display on a mobile device while still being functional and user-friendly. You can check the mobile friendliness of your website with Google’s Mobile-Friendly Test Tool: https://www.google.com/webmasters/tools/mobile-friendly/

Mobile-Friendly website

Magento

Magento is an open source web application designed to manage e-commerce. The system is written in PHP language (PHP Hypertext Preprocessor), and makes use of MySQL to manage the database required for e-commerce.

Marketing Automation / Programmatic

A programmatic marketing (Marketing Automation) is a technology that uses automation to help marketers make online ad purchases that reach a targeted audience. Through programmatic marketing, marketers can narrow ad reach based on a variety of factors, like socioeconomics, geography, demographics, and more, which gives the capability to target audiences more precisely, and optimizes the user experience.

Meta Tags

Meta tags (also known as Meta Data Elements) are included at the top (Head) of a web page written in HTML language, and designed to provide search engines with information about the website. Website administrators and website promoters use Meta tags to define and promote the website to the different search engines, especially Google.

Mini Site

A mini site is usually a small, efficient website that can be accessed either by clicking a link or a banner on a certain website. A mini site allows the website promoter to create a small website, differing from a landing page that consists of only one page.

Mobile Marketing

Mobile marketing is a promotional activity designed for marketing on a mobile device (usually a mobile phone or tablet). With an increasing number of mobile consumers, it is possible for any business to reach a target audience directly, for this reason, it is an effective channel to deliver personalized digital content, and important to have a mobile site or even an app for marketing.