Mobile-Friendly website

A mobile-friendly website is one that displays correctly on hand-held devices such as smartphones, iPads, and tablets. This means your website’s information (images, texts, videos, links) are easily and readily accessible across all different platforms. Mobile-friendly Design means that a website detects the screen size of the user and delivers the site’s content in an optimized way for that screen size.
There are three elementary differences between the mobile experience and the desktop: space is at a minimum, attention is scarce, mobile users are very goal directed.
The key guideline for mobile friendly design is simplified and specialize, and should include these features: loads fast, easy to read, easy to navigate menus with limited space on mobile devices, minimal scrolling (also horizontally), avoids flash ( Apple products do not support Flash).
In April 2015, Google announced a new algorithm change called Mobilegeddon (Mobilepocalyse/ Mopocalypse ) according to ‘Search Engine Land’ . It’s intended to give mobile friendly pages a higher ranking on searches, so it is crucial that your site is optimized for mobile users. The site display must be able to shrink down to display on a mobile device while still being functional and user-friendly.
You can check the mobile friendliness of your website with Google’s Mobile-Friendly Test Tool (

Additional Terms:

Rich Snippets
Social Media
Search Engine Reputation Management (SERM)/ Online reputation management (ORM)
Google Partner/Premier Google Partner
Responsive Website
Google maps
Call To Action
Bounce Rate/Abandonment Rate
Mobile Marketing
Content Marketing 
Marketing Automation / Programmatic
Website Traffic/ Traffic Analysis
Geo Targeting
Quality Score
Lead Generation
A/B Testing
B2C Digital Marketing
B2B Digital Marketing
Doorway page
Dead/ Broken link
Internal Link
Outbound Link
Inbound Link
Heading tags
Google Trends
Google Sitelinks
Google Keyword Planner
CTR (click-through rate)
CPC (Cost Paid per Click)
404 Not Found
Redirect 302
Redirect 301
200 OK Code
Alt attribute/ Alt tags
Nofollow link
Search engine algorithm
White hat search engine optimisation
Black hat search engine optimisation
White hat SEO
Google’s Penguin Update
Organic Search Results
Link Building
Landing Page
Google Dance
Email Lists
Duplicate Content
Canonical URL
Conversion Rate
Satellite Websites
Google’s Knowledge Graph
Link Exchange
Long tail
Google Webmaster Tools
Mini Site
Search Engine
Site Map
Player Embed
Bread Crumbs
Google Panda Update
YouTube Channel
Contextual Advertising
Open Source
Google’s Search Engine Robot
Meta Tags
Affiliate Program
CPA - Cost Per Action
CPL - Cost Per Lead
Friendly URL
GDN – Google Display Network
Page Rank
ROI – Return on Investment
RSS (Really Simple Syndication)
SEM-Search Engine Marketing
XML–Extensible Markup Language