Remarketing

Google’s advertising platform Google Ads (AdWords) offers advertisers a number of important features, including the Remarketing tool, which allows advertisers to monitor users who visited their website, viewed a specific item, and then link them after they leave the site.

Remarketing will continue to advertise the same product to the user on other websites in which they visit thereafter. The Remarketing tool therefore allows multiple exposures to the product in which the user expressed interest; showing an original offering on the advertiser’s website, then consequently serving the same (or similar ads) on subsequent websites in which the user visits.

This increases the exposure to the product as well as the chance of enticing the potential customer to finally click on it, thereby returning him or her back to the advertiser’s original website for an action.

Rich Snippets

Rich Snippets are small previews of relevant information on your website that display in the search results when someone performs a search.
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Redirect 301

301 redirect is a permanent redirection. It informs search engines that the URL they’re trying to access has been changed permanently. When you delete pages or change URLs, they don’t disappear, and in order to avoid from receiving 404 errors, it is best practice to use a 301 redirect.
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Redirect 302

A 302 Redirect (Also referred to as a “” temporary redirect””/ “”302 Found””) is a temporary change and redirects to a desired page for a limited time until it is removed. It may also be shown as a 302 found (HTTP 1.1) or moved temporarily (HTTP 1.0), and can be done using Meta tag or JavaScript, rather than accessing server files.
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Remarketing

Google’s advertising platform Google Ads (AdWords) offers advertisers a number of important features, including the Remarketing tool, which allows advertisers to monitor users who visited their website, viewed a specific item, and then link them after they leave the site.
Read more

Responsive Website

A responsive website (sometimes referred as Mobile adaptive website) is one that responds (or changes) based on the needs of the users and their device. For instance, text and images change from a three-column to a single column display layout, unnecessary images are hidden so they don’t interfere with the more important data on the smaller display.
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Robots.txt

robots.txt is a file (with the “”.txt”” extension) in the root directory of a web site, and it is used to restrict content and notify search engines crawlers which areas of your site are excluded for, which pages it may not index, and it can be a very useful and important file particularly for SEO.
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ROI – Return on Investment

Return on investment (ROI) is an economic measure for returning an investment made in a particular marketing effort, allowing an advertiser to assess and compare the monetary gain achieved in the campaign from the marketing efforts.
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RSS - Really Simple Syndication

RSS feeds help promote and distribute information and content originating from a company’s website, in a simple, concise manner. This is a ‘push’ technology, sending articles, images and videos continuously and rapidly to subscribers.
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