Rich Snippets
Rich Snippets are small previews of relevant information on your website that display in the search results when someone performs a search.
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ROI – Return on Investment
Return on investment (ROI) is an economic measure for returning an investment made in a particular marketing effort, allowing an advertiser to assess and compare the monetary gain achieved in the campaign from the marketing efforts.
This measure can be obtained and verified through Google Analytics, which compares the amount of money invested in online advertising (for instance, PPC), against the amount of leads and the number of visitors that reached the websites as well as the number of sales that were completed.
Redirect 301
301 redirect is a permanent redirection. It informs search engines that the URL they’re trying to access has been changed permanently. When you delete pages or change URLs, they don’t disappear, and in order to avoid from receiving 404 errors, it is best practice to use a 301 redirect.
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Redirect 302
A 302 Redirect (Also referred to as a “” temporary redirect””/ “”302 Found””) is a temporary change and redirects to a desired page for a limited time until it is removed. It may also be shown as a 302 found (HTTP 1.1) or moved temporarily (HTTP 1.0), and can be done using Meta tag or JavaScript, rather than accessing server files.
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Remarketing
Google’s advertising platform Google Ads (AdWords) offers advertisers a number of important features, including the Remarketing tool, which allows advertisers to monitor users who visited their website, viewed a specific item, and then link them after they leave the site.
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Responsive Website
A responsive website (sometimes referred as Mobile adaptive website) is one that responds (or changes) based on the needs of the users and their device. For instance, text and images change from a three-column to a single column display layout, unnecessary images are hidden so they don’t interfere with the more important data on the smaller display.
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Robots.txt
robots.txt is a file (with the “”.txt”” extension) in the root directory of a web site, and it is used to restrict content and notify search engines crawlers which areas of your site are excluded for, which pages it may not index, and it can be a very useful and important file particularly for SEO.
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ROI – Return on Investment
Return on investment (ROI) is an economic measure for returning an investment made in a particular marketing effort, allowing an advertiser to assess and compare the monetary gain achieved in the campaign from the marketing efforts.
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RSS - Really Simple Syndication
RSS feeds help promote and distribute information and content originating from a company’s website, in a simple, concise manner. This is a ‘push’ technology, sending articles, images and videos continuously and rapidly to subscribers.
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