Website usability is a term that describes just how comfortable and user friendly a website is to those that access it. The more user-friendly it is, the better and greater the usability is. The longer that users stay on the pages the more successful it becomes. These factors influence the website’s results in the search engines. The goal of a website owner and their promoters is to make it easy on users to navigate among the website’s content, making the whole online experience within that site as attractive and satisfying as possible. The rewards are higher ranking and more traffic.