Web site traffic is the amount of visitors and visits in a Web site (sometimes referred as ”sessions“) and is a common way to measure an online business effectiveness at attracting clients. It is also a starting point to determine a website’s popularity and visibility.
One of the most important things, as website owner is to track and monitor where the visitor's origins, and where they are visiting on the website. The knowledge of website traffic will help with using this information for web traffic analysis which is an essential process in determining the effectiveness of business marketing strategy.
One of the ways to increase website traffic is through SEO involves using keywords, link building, on-page SEO, off-page SEO, online campaigns etc.