YouTube is the most popular video online resource, in part due to the fact that it was acquired by Google in 2006. In fact, YouTube is right behind Google on the list of most preferred and popular search engines. Companies that deal with website promotion, as well as those that offer advanced digital marketing solutions, can provide broader exposure to their clients by establishing a YouTube channel for them, through which users can watch dynamic video content. These videos usually include a short and pointed marketing message and links back to the main website. As an alternative, any videos found on YouTube can be shown from a company’s website using an embed link.