PrimalRES, is a cutting-edge online channel manager that saves hoteliers’ time and boosts their revenue

primalRES’s intelligent features and intuitive UI enable the user to gain maximum control of prices, availability and reservations for all OTAs via one extranet. Hoteliers can perform channel management processes without worrying about system overcomplexity and chaotic channel room and rate setups. It connects with OTAs, GDSs, wholesalers and vacation rentals, and also integrates with a property's PMS and RMS systems. The intelligent platform removes the requirement for manual adjustments while significantly reducing overbooking.

Hoteliers and vacation rental managers can use primalRES to set a maximum number of room limits per channel and automate channel closures depending on the number of remaining available rooms. When you receive a booking in one channel, the availability in other channels is automatically updated, thus eliminating the usual hassles and stresses. Once a booking channel delivers a reservation, the channel manager conveys this information to all the channels and the PMS, reducing the availabilities accordingly, increasing efficiency and reducing workload.

primalRES enables channel managers to make informed decisions based on restrictions, room type, rate plan, and other criteria that help refine the sales strategy across different channels. One can easily access statistical data and performance reports on sales, which helps optimize revenue by improving the sales strategy. Use the platform to optimize sales across all channels and get the most out of channel management efforts every time.

primalRES’s most important asset and its competitive advantage is the continuous high quality support it offers. This begins with the initial investigation process that helps shape a clear picture of the property being connected and continues with the room & rate mapping, the testing phase, the system monitoring and the day-to-day support. Their connectivity engineers focus on the smallest of details to allow a smooth channel management experience and sales optimization.

• Fully integrated with the top PMSs, RMSs, as well as other hotel technologies such as WebHotelier, a cutting edge booking engine.
• On the fly updating & monitoring – updates are pushed to each channel the very second you make them, while you can review their progress through the analytical command log.
• Custom pricing based on your property – following a 100% custom pricing policy for its channel management services, which leads to a completely flexible and fair cost.
• Save time via the simultaneous updating of multiple online channels & avoid crucial mistakes, resolving parity issues and preventing future overbookings.
• Increase your sales by working with multiple online sales channels, enhancing your brand awareness and achieving a more effective distribution.