VerityGuest is a complete transformation of the way a hotel operates. This is accomplished by a consolidation and analysis of all available data allowing the hotelier to get a 360 degree view of their guests and prospects. The customer’s exact needs can now be met with precision. VerityGuest’s CRM, powered by Artificial Intelligence, manages all interactions creating personalized experiences across all channels and boosting revenue and profitability.
Customer Data Platform
VerityGuest consolidates data from all relevant sources such as PMS (Property Management System), POS and CRM into a single data platform that delivers better experiences for guests and better outcomes for hoteliers. Machine learning, AI and statistical model algorithms are used to maximize the quality of the data obtained. Build a comprehensive Single Customer View about every customer on an individual level and precisely target their particular needs.

Customer Relationship Manager (CRM) Platform
VerityGuest’s comprehensive Customer Relationship Manager (CRM) platform is specifically designed for hotels allowing for optimized management of your interaction with guests and prospects. A unique feature of this CRM is the Guest DNA, providing a full understanding of customer history, context, behavior, preferences and needs. Guest DNA is built up from dozens of metrics and its advanced functionality includes Verity Identity Resolution which assigns a unique ID to each individual that can be followed across different systems.

Loyalty Platform
Long-lasting customer relationships are built using a technologically advanced loyalty platform specifically designed for the hotel industry. Artificial Intelligence is utilized to help hoteliers identify individual patterns in guest behavior and provide offers and bonuses that are perfectly in line with their preferences. Setting up an effective loyalty program can be complex and therefore VerityGuest’s team of loyalty experts work closely with your team to quickly build a highly effective digital loyalty strategy.

Hospitality Decision Sciences
VerityGuest’s Business Intelligence platform is the most comprehensive hospitality analytical model on the market. More than 70 reports and self-service dashboards enable you to improve customer service, implement optimized promotions and more accurately analyze revenue data. Hotel chains can optimize across the entire portfolio of hotels, increase revenue throughout the enterprise and increase competitivity in local, regional and global markets.

Why is this product perfect for your hotel?
- Boost revenue & profitability – increase your direct bookings, convert your OTA visitors and upsell or cross-sell your products.
- Significantly improve guest experience & satisfaction – deliver the ultimate personalized guest experience.
- Focus on elite customers – identify, recognize and reward your most valuable customers
- Benefit from cutting-edge Business Intelligence powered by the latest Artificial Intelligence to provide a wide range of innovative guest experiences.

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