App Store Optimization

App Store Optimization That Increases App Downloads

If you are not optimizing your app store listing, you are not taking advantage of the full potential of this channel. Because most app developers and app owners do not take ASO into consideration, you could be reaping the benefits of an optimized app store entry in no time, increasing the total number of downloads considerably. We have extensive experience in this field, and we can devise the strategies that work to boost your app rankings in a very short time.


What Is App Store Optimization?

Also known as App Store Marketing and Mobile App Optimization, App Store Optimization (ASO) is a process that improves the ranking of a mobile application in app stores like iTunes Store for Apple's iOS, and Google Play for the Android operating system. ASO is necessary to keep your app within the top discoverable apps for smartphone users around the world.


Here are some statistics that prove that ASO is a necessary digital marketing strategy:

  • By 2023, the number of app downloads worldwide will exceed 299 billion. (Statista)
  • At 39%, social media apps dominate the most frequently used apps. (The Manifest)
  • In the first half of 2021, the Apple App Store revenue was around $81.5 billion, almost twice higher than the Google Play Store. (Cybercrew)
  • The top 10 App Store categories, in this order, include: games, business, education, lifestyle, entertainment, utilities, travel, health and fitness, books, and food and drinks.
  • Mobile apps account for 57% of all digital media usage (comScore)

68% of smartphone owners say they check their phone within 15 minutes of waking up in the morning (Google) and 91% of them turn to their phones for ideas in the middle of a task.


Work Method

Fundamentals for a Successful App Store Optimization Strategy

ASO aims to increase the ranking of your app into an app store search engine. The higher the ranking, the more downloads, but supplemental goals can include increased brand exposure, more positive app reviews, and better ratings. This strategy engages dedicated smartphone users who are always on the go. It also counts for digital marketing channel diversification.

We employ only white hat app store optimization strategies to help your app rank. All throughout our process we focus on every detail that may influence app discoverability in the app store, but also in generic Search Engine Results Pages (SERPs). Some of the steps we take to improve your app’s rankings and downloads include:

  • Optimize your app store metadata to improve your app’s search ranking.
  • Optimize app description, highlighting benefits and its unique value proposition to compel the readers to download it.
  • Optimize app store assets - icon, promotional videography, screenshots – to trigger user interest.
  • Encourage app reviews and ratings.
  • Use A/B testing to fine-tune ASO campaigns.
  • Develop a smart linking strategy that will help your app rank higher in traditional search engines too.


ASO is a process that needs constant monitoring and tweaking; therefore, it requires time and a keen eye.  We will take care of all the details so that you can focus on app updates and development

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