Content is the King! We believe in High-Quality Content that improves the User Experience & Increases SEO Traffic & Conversions.
The day content writing focused first on search engine rankings are long gone. Today, websites must deliver on user expectations with texts that are relevant to their needs. Content writers must understand user intent, search habits, and geolocation to provide content that inspires clicks and shares, among other criteria. This type of content must respect all the factors defined by Google and other search engines in their terms: accuracy, value, and relevance to readers are paramount among them.
Whatever the purpose of a business’s website – branding, marketing, or sales – its content will impact user interactions and the bottom line. While in the past, e-commerce sites were more preoccupied with the number of products and their prices, they now must focus and invest in content to generate sales.
GE Capital Retail Bank’s second annual Major Purchase Shopper Study revealed that about 81% of consumers research online before purchasing.
One way to deliver the information consumers seek is to publish blog posts. When done right and published regularly, blog posts can attract readers ready to buy or act and increase the traffic to the site.