Stop Wondering Why 98% Of Your Site Traffic Doesn’t Convert
CRO is a process to enable data-driven choices to increase conversions. In the same way you rely on SEO, PPC, social media, email campaigns, and remarketing to bring in more visitors, an effective CRO program measures, analyses, and optimizes the traffic from these efforts. CRO is the culmination of the overall marketing strategy.
CRO is a marketing optimization process that increases the number of website visitors to complete a defined set of goals. As part of the CRO process, we analyze the behavior of visitors on your site and focus on how they interact with every page through all the conversion funnel stages. Through the CRO process, the strength and weaknesses of the site become apparent, for example, it is clear to see which elements should be improved to entice users to click where we want them to click to make a purchase or any other type of action that renders into a conversion.
Having a proven strategy in place is fundamental to the success of any CRO program, but any system without the proper planning and goals is certain to fail.
Using algorithmic formulas, site owners can plug-in the pertinent numbers from analytics to achieve a desired goal. However, the real point is not to try and generate more website traffic, but to fix the root causes of client leakage. Conversion rate optimization is about getting more from what a site already has.
In conclusion, CRO marketing is as much a philosophy as it is a strategy. It’s also not right for every marketing effort, especially if the expectations are either not in place, or unattainable. Businesses needn’t expect to get massive new conversions just by adding a Facebook button. To be successful using CRO the team must adopt a new mindset.
Properly executed, CRO can be very rewarding for a site. But it is a time consuming difficult process the requires a high level of expertise.