As mentioned, one of the first steps when getting a new customer, is to verify the existence of a GBP issue. If there is no such, we will set it up for you, including entering all the relevant information in a systematic and orderly manner. If there is already a GBP business page, we will operate it regularly and make sure it is up to date and full of information. These actions will help us in local marketing as well as SEO.
How do we use GBP to market your product / brand locally?
There are four keyways you can use Google My Business to make your business profile on Google a better local marketing tool.
1. Communication with consumers -
There are many ways consumers can communicate with a business profile, and a Google Business Profile account allows you to give consumers feedback, such as responding to reviews in rankings, answering questions, enabling direct messages and setting up associated alerts. You can use Google Business Profile to post business profile posts, just like Facebook and other social media platforms.
2. Highlight your business -
A business profile only contains limited information. But with the Google Business Profile dashboard you can provide relevant information such as business hours, site link, products and pricing, features and other details that make your business / product unique. You can also make updates as needed.
3. Get usage data and other insights -
You can use the Google My Business dashboard to get key insights about your target audience and your local search performance. In the analytics tab of the platform, you can see the queries that customers use to find your business profile, whether they found you on Google Maps or Google search, listing the actions performed on your GBP page and how your photos perform compared to other business profiles in the category. Also note that there are ways to track clicks from the GBP profile using UTM and Google Analytics parameters.
4. Do Local SEO
Like sponsored ads and website ranking algorithms, Google has a business profile ranking algorithm. Through the Google Business Profile dashboard, you can incorporate keywords into your business profile and perform other optimizations that will help you get high rankings in local results.
How do we use GBP for SEO?
Google Business Profile are dynamic. Not only do they change form based on a platform, but Google will also prioritize parts of your profile according to the searched term, as well as the most important type of information for consumers in your category. Google will even reinforce keywords in your profile content that it deems relevant.
To enjoy these benefits, there needs to be priority information and keywords to put in the profile in the first place. Just as we use a content management system like WordPress to optimize the site for search engines, Google Business Profile is used to optimize your profile and expand your exposure range. How to use Google Business Profile for local SEO? Since optimization for Google is actually optimization for searchers, it all comes down to three things: targeting, information quality and trust.
Focusing information
Our SEO experts will make sure to incorporate the relevant keywords in the business profile - in the description of the business, in the responses to reviews and rankings, in the answers to surfers' questions and in the current posts. Of course it is important that these words be naturally combined.
Quality of information
The completeness and accuracy of the business profile affects its ranking, so we ask you to provide the requested information in all parts of the Google Business Profile dashboard. It is especially important to update contact information, special working / reception hours and unique services / features of your brand.
Building trust
The third reason for using Google My Business for SEO is based on the component of trust in Google's algorithm. We will make sure that the information is up to date and accurate and in line with the development of your business. We will particularly emphasize a steady stream of ratings and we will make sure to respond to any rating / review. We also signal to Google that the business is active by constantly uploading photos and posting posts in the business profile.
SEO is important for any business, but especially for small businesses that can use local targeting to compete with the larger businesses in the SERP. Google makes it very easy to perform local SEO with local business profiles, so a Google My Business account is essential for any business trying to maximize exposure in the local market.
In conclusion, like many products and features from Google, the search giant encourages users to take advantage of GBP and takes care to provide this platform with benefits that will make giving up the GBP page a mistake. Our professionals will help you take full advantage of the day-to-day management of the GBP page in order to promote your business and bring about an improvement in the quantity and quality of leads, sales or bookings.
Our Google Business Profile Management Service Includes:
- Listing Optimization
- Photo , Video & 360° Uploading
- Managing & Monitoring Users Generation Content in the Platform
- Publishing GBP Posts
- Updating Business Highlights
- Managing Products & Services
- Reviews management & Monitoring
- Updating Business Hours
- Q&A Creation & Management
- Local SEO Audit & ongoing process
- Fixing duplications & Spam locations
- Weekly Reporting & Insights
