International & Multilingual Search Engine Optimization
We design global search engine optimization campaigns meant to bring your business in front of buyers beyond the borders of the country where you are headquartered. Going global is a competitive, challenging SEO process that involves careful research, a deep understanding of the international market, accurate country or language targeting, technical optimization of the site, and geolocation. We have decades of experience in this field, having optimized websites for large hotel chains, banks and other financial institutions, automotive ventures, and many other businesses of international repute.
What Is Global SEO?
Global SEO is the search engine optimization process that targets audiences in foreign markets across the world. It is recommended for businesses that need to expand their online footprint to gain more international customers.
Also known as “international SEO,” Global SEO implies optimization for different countries, languages, and cultures, but also meeting local Internet privacy and data protection regulations and policies.
To optimize for international markets, it is not enough to translate the original content of your site in different languages. Your texts must meet the unique characteristics of each region you target. It is also important to understand the different mentalities of foreign users and their search behaviours.
Therefore, you need native translators able not only to interpret the written word, but also to adapt your content to the specifics of the market, paying attention to idioms, slang, vocabulary, grammar, rhetoric, figurative and implied meaning, and other linguistic and cultural differences.
We are an ideal Global SEO partner because our team includes native writers and professional translators with backgrounds in philology and journalism.