Local Search Engine Optimization

Let us help grow your local online visibility with local SEO!

If you want to attract more clients looking for local businesses in any niche, you need a good local search engine optimization strategy. We’ll identify the local SEO strategy that works best for your venture, improving your hyperlocal listings and defining the marketing strategies that deliver search engine users of desktop and mobile devices at your doors.

What Is Local SEO? 

Local SEO is a search engine optimization strategy that increases visibility for companies that need to do business face-to-face with consumers. It extends beyond claiming a business in Google My Business or Bing Places for Business, involving online reputation management, on-page NAP (name, address, and phone number), structured NAP citations on the web, business reviews on specialized sites or social media, and much more.

The following local SEO statistics reflect just how and why local search engine optimization is one of the most important digital marketing strategies today for brick-and-mortar organizations:

  • 46% of all Google searches are local (HubSpot)
  • 86% of consumers rely on the internet to find a local business (BrightLocal)
  • 72% of consumers prefer search engines to find information on local merchants (BrightLocal)
  • 76% of location searches result in a same-day store visit (Yext)
  • 72% of consumers who perform a local search visited a store within  circa 5 miles or 8 kilometers (ClixMarketing)
  • 51% of people want location-based coupons when searching (Elite SEM)
  • 89% of people search for a local business on their smartphone at least once a week, and 58% search daily (HubSpot)
  • 87% of smartphone owners use a search engine at least once a day (HubSpot)
  • 78% of local mobile searches result in offline purchases (HubSpot)
  • 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location  (Google)

These stats serve to give you an idea why local SEO is essential for your digital marketing success.

Work Method

Fundamentals for a Successful Local SEO Strategy

We tailor your local SEO strategy to suit your business needs. A correct Google My Business (formerly Google Places) listing determines how your company appears on Google Search and Google Maps.

You can always manage the listing in-house, but the expertise of an SEO professional is crucial to implement it correctly, to maintain it, and to synchronize it with other web marketing  tactics and tools that put your store in front of the right shoppers.

Click here to learn about our Google My Business Management Service for Successful Local SEO Process.

These are just some of the strategies that go beyond Google My Business to attract more local shoppers:

  • NAP matters. NAP stands for “name (company name), address, and phone number.”  You must have all these details on your site. We’ll make sure to implement them correctly, using the org protocol.
  • We’ll advise you in devising both on-page and off-page local digital marketing campaigns for your business.
  • We’ll help you optimize your listings beyond Google My Business.
  • We’ll create local content for you - adding a blog to your site with in-depth tips and guides about the sights, attractions, and businesses around your venue relevant to buyers and potential clients to build trust and relevance with clients and your community.
  • We’ll help you encourage reviews to build a strong online reputation. Research by Deloitte shows that over 81% of consumers read reviews and check ratings before making a purchase. Good customer service pays off.
  • We’ll build links and citations for your business.
  • We’ll optimize your mobile website for flawless user experience and mobile SERP rankings.

If you are ready to take your business to the next level and attract even more shoppers,  contact us today and we’ll take care of the little details when you focus on your customers and sales. 

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