Web Analytics

We Trust in Measuring, Reporting, Analyzing & Optimizing

Web analytics is the collection, reporting, and analysis of data used to improve website performance elements like user experience and other types of customer activity on web and mobile properties.  

Unfortunately, 62% of businesses have no data analytics strategy (Econsultancy), missing out on countless business growth opportunities. With the proper web analytics strategy right now, every business can outperform the competition in a short time.  

Our data analytics experts make sense of the metrics that matter for your website, delivering you actionable reports that reflect what works and what should be improved to meet your business goals. 

To provide the relevant analytics reports you need to make informed data-driven business decisions, we use: 

• Google Tag Manager – a tag management system that integrates with all Google and third-party tags enabling sites and mobile apps of all sizes to manage and update tags quickly and make more informed decisions faster. Tag Manager empowers marketers to improve the customer experience through conversion tracking and remarketing with Google Ads.
  
• Google Analytics – a toolset that enables businesses to gain a better understanding of their website and app users, and to evaluate the performance their marketing, content, products, and services online and on the go.  
• Lucky Orange – a conversion rate optimization and customer feedback system that delivers added value to traditional analytics, through smart digital tools like dynamic heatmaps, visitor site session recordings, real-time chat, form analytics, polls, and more.
• Carmelon Tool Center – with critical tools which enable you to perform a technical audit to identify problems on your site; SEO analysis to refine on-site optimization for better rankings in the SERPs; plus tools for link building, social media analysis, and marketing, CTC is a powerful resource for in-depth site audits, monitoring and reporting.