Search Engine

The search engine is an internet-based tool that people utilize in order to easily find relevant information. After entering a search term, users receive a long list of results. Clicking a link on one of those results redirects them to a website relevant to the search criteria. In the field of website promotion, a company’s website popularity is linked to the issue of a company’s website ranking, and the higher a website is ranked by the search engines, the more traffic it will receive (the goal is to appear on the first page of the search results). Therefore, there is great importance in promoting a website according to relevant and popular user search terms. The search engine is comprised of a crawler, index, and various algorithms that are responsible for the order in which the search results are presented to users. The most popular search engine today is Google.

Additional Terms:

Rich Snippets
Ecommerce
Social Media
Yandex
Search Engine Reputation Management (SERM)/ Online reputation management (ORM)
Google Partner/Premier Google Partner
Responsive Website
Mobile-Friendly website
Google maps
Hashtag
Call To Action
Bounce Rate/Abandonment Rate
Mobile Marketing
Content Marketing 
Marketing Automation / Programmatic
Website Traffic/ Traffic Analysis
Geo Targeting
Quality Score
Lead Generation
A/B Testing
B2C Digital Marketing
B2B Digital Marketing
Doorway page
Dead/ Broken link
Wikipedia
Robots.txt
Internal Link
Outbound Link
Inbound Link
Heading tags
Google Trends
Google Sitelinks
Google Keyword Planner
CTR (click-through rate)
CPC (Cost Paid per Click)
404 Not Found
Redirect 302
Redirect 301
200 OK Code
Alt attribute/ Alt tags
Nofollow link
Search engine algorithm
White hat search engine optimisation
Black hat search engine optimisation
White hat SEO
Google’s Penguin Update
WordPress
Usability
Organic Search Results
Link Building
Landing Page
Google Dance
Indexing
Email Lists
Duplicate Content
Domain
Canonical URL
Blog
Banners
Algorithm
Accessibility
Conversion Rate
Satellite Websites
Bid
Joomla
Google’s Knowledge Graph
Drupal
Link Exchange
Long tail
Google Webmaster Tools
Lead
Magento
Keywords
Mini Site
CMS
Site Map
Player Embed
Bread Crumbs
Google Panda Update
YouTube Channel
Contextual Advertising
Open Source
Google’s Search Engine Robot
Meta Tags
Affiliate Program
CPA - Cost Per Action
CPL - Cost Per Lead
Friendly URL
GDN – Google Display Network
Page Rank
Remarketing
ROI – Return on Investment
RSS (Really Simple Syndication)
SEM-Search Engine Marketing
XML–Extensible Markup Language