Hotels360 - Hotel Digital Marketing Services

We empower you to drive more direct bookings

Direct bookings are an essential part of any hotel’s distribution mix. By building greater brand loyalty and giving you direct access to your guests, direct bookings can be a powerful force in reducing your customer acquisition costs and improving your profitability. Attracting direct bookings requires strong digital marketing skills, techniques and products. We have the experience and the in-depth knowledge of the hospitality business necessary for you to rely less on OTAs, metasearch, and other third-party commission-charging sources.

Traffic

Traffic is the lifeblood of any website. We drive high quality traffic to grow your hotel’s direct bookings, increase brand awareness and maximize revenues.

Services we provide

SEO - Rank high. Get more direct bookings. Increase your bottom line.

SEO is crucial for hoteliers because it makes your hotel’s website more visible, and that means more traffic and more opportunities to convert prospects into guests.

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PPC - Boost bookings with paid search that yields laser-targeted visibility.

PPC (Pay-per-click) allows you to quickly reach your targeted audience so that your hotel gains greater exposure and you increase the amount of users converting into guests.

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ASO - Increase app downloads with App Store Optimization.

Using App Store Optimization (ASO) we improve your hotel app’s visibility in the app stores, increasing your conversion rates and getting you more downloads.

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Data & Analytics

In the hotel industry, expert analysis of accurate data and building buying personas helps determine your target audience and leads to sales success.

Services we provide

Web Analytics - We measure, analyze, report and optimize your hotel’s data.

Data provides an accurate picture of the tastes, preferences, attitudes, and behaviors of potential guests. We analyze this data and increase conversion rates. We create customer profiles to boost the profitability of sales efforts.

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ORM - Online Reputation Management for hotels

We use ORM to manage your hotel’s online brand in relation to reviews and ratings in the online space. We then see how this impacts your business and develop strategies to optimize your reputation.

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Conversion Optimization

We excel at optimizing your conversion rate to increase revenue per visitor, acquire more guests, and grow your hotel revenue.

Services we provide

CRO - We leverage your Conversion Rate Optimization (CRO) to boost your growth.

We know the hotel industry inside out and what motivates potential guests. We are therefore experts at making the necessary enhancements to your website which will increase your conversion rate.

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UX - Great user experience ensures customer satisfaction and boosts conversions.

UX focuses on usability. We ensure your hotel website’ is easy to use and work on many factors such as site speed, structure, fonts and choice of images.

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Content

Content is critical to your hotel’s success as it answers potential guests’ questions and helps build trust, develops relationships and increases conversions.

Services we provide

Content strategy - We’re highly experienced in designing content strategy for the hotel industry.

We will devise a content strategy that will attract your target audience at every stage of the funnel and keep them engaged even after they become paying guests.

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Content Writing - Our top-notched content leads to more conversions and brand awareness.

Our content inspires, evokes passion, but most of all incites action! We have a thorough knowledge of the hotel industry which ensures that our content is both relevant and highly effective.

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