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A/B Testing

A/B testing is the practice in marketing research of testing multiple variations in a control scenario of a design, call to action (CTA), or phrase in order to see which one performs better in order to improve the effectiveness of the marketing strategy.
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Affiliate Program

An affiliate program is an arrangement whereby the user receives a certain commission on a defined action such as referring their own visitors to another website.
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An algorithm is a step-by-step, well-defined instruction set designed to process a calculated function.
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Alt attribute/ Alt tags

ALT Tags or Alt Attribute are HTML element used to describe website images and graphics by displaying text when moused-over.
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