Mobile Search Engine Optimization

Your audience is on the go. You need to be Mobile 1st

Google started moving towards mobile-first indexing in 2016 and rolled out the whole-new mobile-first indexing and ranking algorithm in 2018. Designing a site that performs well on the mobile web and the desktop is an imperative for success today.

We devise mobile search marketing strategies that target visitors browsing search engines and apps from their smart devices. We address all your mobile needs, from UX to mobile SEO and intelligent paid advertising campaigns.

Mobile Search Marketing is the process that makes your business website available to smart devices (smartphones, tablets, even wearables) users. It addresses the need  for time-sensitive and location-based information for customers on-the-go. As of 2017, 52% of global e-commerce takes place on mobile devices. This will grow quickly in the next years. So, having a solid mobile marketing strategy is in the best interest of your business.

Here are some statistics that show you why mobile marketing matters: 

  • Mobile website traffic accounts for 52.2% of all online traffic worldwide (Statista)
  • As of March 26, 2018, Google prioritizes “mobile-first” websites – they will rank better in the SERPs both on the desktop and on mobile search.
  • In 2018, 52.2% of all worldwide online traffic was generated through mobile phones, up from 50.3% in the previous year (Statista)
  • 80% of internet users own a smartphone. (Smart Insights)
  • There are over 3.5 billion unique mobile internet users. (Statista)
  • Mobile websites get more visitors than native apps (comScore)
  • Google drives 96% of mobile search traffic (NetMarketShare)
  • 87% of Facebook’s advertising revenue comes from mobile (AdWeek)

These statistics show why you cannot afford to ignore mobile marketing.

Work Method

Fundamentals for a Successful Mobile SEO Strategy

Because mobile is a strong market, you need to optimize your business to reach customers who use smart devices daily. A mobile-optimized site will increase your conversion rate by 160% (Digital Commerce 360).

This is how we can help you plan a successful mobile search marketing strategy:

  • Optimize all your sites and apps for mobile users. It is no longer enough to be “mobile-friendly.” “Mobile-ready” is the new black.
  • Make your site compatible across all devices: desktop computers, laptops,  tablets, smartphones, and so on.
  • Help you develop flawless UX: the user experience on mobile matters. Bad navigation, small buttons, tiny text and other similar factors cause a poor user experience and inflate bounce rates. 57% of users say they won't recommend a business with a poorly designed mobile site.
  • Fix all your site speed issues: comprise images and CSS, and enable browser caching among other strategies, because a slow-loading site will hurt your position in Google mobile SERP. As of July 2018, page speed is officially a ranking factor for mobile searches in Google. Remember that “mobile-first” sites rank better in Google desktop SERPs too.
  • Our SEO experts will optimize titles and meta descriptions for your site – a “must” to rank well in searches across all devices.
  • We’ll optimize your site for voice search: by 2020, over 50% of searches will count on voice commands.
  • Last, but not least, we’ll optimize your site for local searches.

The smart mobile marketing plan we’ll design for your business will encompass  a wide range of strategies and tools that will take your business to the next level on mobile search, satisfying users of mobile devices and generating  excellent conversions.

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