Landing Page

The landing page is a website that users will come across after they click a link on a website or click on an ad banner. The landing page can be the advertiser’s homepage, or a web page that consists of marketing information specifically promoting an exclusive product or service. Website promoters recommend using landing pages, and they heavily boost these pages on search engines. They might employ campaigns such as a pay-per-click (PPC) scheme, an organic promotion via correct keyword selection (imbedding or incorporating specific ‘key’ words or phrases that are commonly searched for in a certain category), as well as additional promotional strategies.

Additional Terms:

Google’s Penguin Update
WordPress
Usability
Organic Search Results
Link Building
Google Dance
Indexing
Email Lists
Duplicate Content
Domain
Canonical URL
Blog
Banners
Algorithm
Accessibility
Conversion Rate
Satellite Websites
Bid
Joomla
Google’s Knowledge Graph
Drupal
Link Exchange
Long tail
Google Webmaster Tools
Lead
Magento
Keywords
Mini Site
Search Engine
CMS
Site Map
Player Embed
Bread Crumbs
Google Panda Update
YouTube Channel
Contextual Advertising
Open Source
Google’s Search Engine Robot
Meta Tags
Affiliate Program
CPA - Cost Per Action
CPL - Cost Per Lead
Friendly URL
GDN – Google Display Network
Page Rank
Remarketing
ROI – Return on Investment
RSS (Really Simple Syndication)
SEM-Search Engine Marketing
XML–Extensible Markup Language